I spent yesterday at the MACH exhibition and it got me thinking – every sausage needs a sizzle.
For those of you who don’t know MACH is a manufacturing exhibition held in the UK. Here people involved in the manufacturing industries, both large and small get together to look at what is available and discuss all things manufacturing. So why the reference to sausages?
I love manufacturing. It is where I have spent most of my career and hope to spend a good deal more time in that sector but there is a problem. Manufacturing is dominated by engineers. Engineers want to solve problems and then, having solved them they get bored and move on to something new.
As I moved from stand to stand talking to people, some of whom had a brain the size of a small planet about wonderful techniques and processes one thing became clear. They were were all trying to sell sausages and not sizzles. What I mean by that is that they would talk for hours about the technology and the ideas behind it. In many cases their passion was infectious but I left almost every stand thinking “great, so what?”
If we are to move toward the objective of net zero then manufacturing and technology has to lead the way. The only way we can achieve this is to persuade the world that we can put these wonderful techniques to use improving things. Robots, cobots, AI, augmented reality and all these other things can be our saviour but only if the people who created them also show the world how to use them for good and how they will make what we want to do more effective.
You can have invented the best sausage in history but if nobody hears the sizzle it will go mouldy on the BBQ.
If you have a product or service you think is great make sure you find a way of letting the world know how to use it.
We need the engineers to make it but others to promote it.
Sizzle away.
If you want to look at this further we have both manufacturing and service simulations to enable everyone to be more effective then please contact us for details – https://www.wellsassoc.co.uk/contact/
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