There’s and old phrase “all things to all people” and so many businesses and people try to do just that. They try to find products and services which are for everyone and so inevitably fail. These blogs are not for everyone, the work I do is not for everyone but I try and do my best for the audience I am trying to serve.
If you want to do things the old way, if you don’t want to experiment and if you want to try to serve everyone then I’m not for you. If you look at the businesses that thrive in good times and bad they are rarely the “so what” businesses. Likewise, if I want information, I have the internet. I don’t want to work with or speak with people who just repeat stuff. I want people who do what artificial intelligence is still a long way away from doing. Think and have opinions.
The next time someone criticises your product or your ideas then don’t worry. It just means they are not for you. In the words of Seth Godin what you need is the “smallest viable audience” and that should be your aim. If you are a food producer then produce food for a particular audience. Organic is not for everyone and neither are mass produced burgers made from mechanically recovered meat. Decide who is your audience and do your best for them. Vegan meat is silly. Vegans don’t eat meat but confirmed carnivores do. If you are in the vegan market then your market is vegans – not meat eaters. Produce the best vegan food. By all means try to convert people by reasoned argument either from meat to veganism or from veganism to meat but producing vegan meat is as silly as producing a carrot from minced lamb! The same is true of everything. Stop trying to be all things to all people.
If someone doesn’t want what what you do, accept that it is not for them. Move on and do your best for those who want what you do.
If you want to receive our regular blogs, please subscribe at Subscribe